How do you think this channel maintains its long-term popularity?

Willie Shaffer
Willie Shaffer
Cultural anthropologist exploring the impact of digital media.

I think the key to why Lao Gao & Xiao Mo's channel has remained popular is not just that their content is interesting, but also that they are incredibly sincere. You see, the topics they cover—mysterious events, obscure scientific facts, doomsday predictions—are inherently captivating. Everyone loves listening to things that are a bit enigmatic yet seem to hold some truth.

But more importantly, Lao Gao explains things with clear logic and doesn't just spout nonsense. Coupled with Xiao Mo's genuine reactions—her surprise, her fear, which makes you feel tense too—it feels as natural as chatting with friends, not like an act. The two of them work together seamlessly, one telling the story and the other reacting, almost like a crosstalk performance. It's easy to watch and creates a strong sense of familiarity.

Furthermore, they update consistently, and their quality remains high; they don't jump from one topic to another randomly. Viewers see "Lao Gao & Xiao Mo have a new video out" and habitually click on it, making it a part of their routine.

On top of that, they occasionally interact with their audience and reply to comments, making them feel like a pair of friends you know. Once this sense of trust and intimacy is established, people are less likely to unsubscribe. So, it's not just about interesting content; more importantly, they make people feel "real" and "reliable."