How can I wake up every morning feeling passionate about my product?

It's almost impossible, and it's not normal.

Imagine your passion for a product as a romantic relationship.

In the beginning, it's the honeymoon phase. Your mind is full of it, and everything about it seems perfect. Designing a new feature for it is like preparing a surprise for your lover; the first user registration is like holding hands for the first time, making you happy for days. During this stage, you genuinely wake up every morning eager to do something for it.

But as time goes on, you enter the "daily grind" phase.

You'll find your product has all sorts of flaws (bugs) that seem endless to fix. You'll encounter unreasonable users who curse at the features you painstakingly built. You'll also have to deal with trivial yet incredibly headache-inducing issues like servers crashing in the middle of the night, being copied by competitors, and spending a fortune on promotion with no results.

During these times, you won't feel passion; you'll only feel irritable, exhausted, and even question your life choices. It's like you wouldn't feel passionate about "whose turn it is to wash the dishes today" or "the toilet is clogged again."

So, what keeps you going?

It's not the everyday "passion" but the deep-seated "love" and "responsibility" you have for this endeavor.

• Love is why you started building this product in the first place. Was it to solve a problem that deeply troubled you? Was it to create a world you believed would be better? This "original intention" is your spiritual pillar. When reality beats you black and blue, it reminds you why you set out.

• Responsibility is your commitment to your users, to your team, and to the promises you've made. Users are using your product, and when they encounter problems, you have to solve them; your team is working with you, and you can't easily give up.

Passion is like fireworks, brilliant but fleeting. Love and responsibility, however, are more like daily meals – ordinary but essential for survival.

So, don't force yourself to be passionate every day. Allow yourself to have moments of low spirits, wanting to curse, or wanting to give up. These are all very normal parts of the "super marathon" that is entrepreneurship.

True maturity isn't about always maintaining passion, but about relying on love and responsibility to get things done even when passion fades. Occasionally, when your product genuinely helps someone, you receive a heartfelt thank you, or you and your team overcome a major challenge, that long-lost passion will suddenly return like a recharge, making you feel, "Hey, this is all pretty worth it."