Which Bordeaux winery has invested the most in China?

Which Bordeaux Winery Invests the Most in China?

Hey, that's a pretty interesting question! As someone who enjoys red wine and follows wine industry news, I can share that many Bordeaux wineries are eyeing the Chinese market, especially since China is now one of the world's largest consumers of red wine. Beyond just exporting, they're directly investing in building wineries and partnerships in China. When it comes to the biggest investor, I believe it's Château Lafite Rothschild.

Why Lafite?

• They built their own winery in China: Around 2011, the Rothschild family invested in establishing "Domaine de Long Dai" in Penglai, Shandong. This massive project spans dozens of hectares and introduced Bordeaux winemaking techniques and grape varieties. I heard the total investment reached hundreds of millions of euros, and they're now producing "Lafite-style" wines locally in China.
• Large-scale investment: Compared to other wineries, Lafite moved earliest and most decisively. They didn’t just build a winery—they developed vineyards, cellars, and even tourism projects. Others like Château Latour or Margaux have sales or smaller collaborations in China, but none match this scale of direct investment.
• Quick background: Lafite is one of Bordeaux’s five First Growth estates, incredibly famous and especially popular in China (you know, thanks to the legendary 1982 vintage). They recognized China’s market potential early and invested heavily. By contrast, groups like LVMH (which owns several Bordeaux châteaux) have investments in Ningxia, but those are corporate-level initiatives, not single-winery projects.

Of course, there’s no official ranking—this is based on news and industry reports. Things might have changed recently, but from what I know, Lafite is definitely leading the pack. If you’re interested in buying their wines or visiting, Domaine de Long Dai is quite popular now and worth a try! Feel free to ask me anything else.