How can I facilitate organic user growth and sharing?

Of course it's possible, but it's not something that can be rushed or forced. It's more like planting a tree than flipping a light switch.

The term "tap water" (referring to spontaneous, organic promotion) is very apt. It means users are willing to continuously promote you, like water flowing endlessly from a tap. Think about it: under what circumstances do you usually feel a strong urge to recommend something to a friend?

There are generally two scenarios:

1. "Holy cow, this is amazing!" — This happens when a product is so good it exceeds your expectations, solves a significant pain point, or makes you feel smarter or more capable. You share it, on one hand, out of genuine goodwill for your friend, and on the other, to showcase your taste and ability to discover great things.
2. "This represents me." — This occurs when a product aligns with your values, you identify with its philosophy, and using it becomes a form of identity. When you share it, it's like telling others, "Hey, look, this is the kind of person I am."

So, if you want users to become your "tap water," don't constantly focus on "growth hacking" tricks; those are merely the icing on the cake. You need to return to the fundamentals and excel at two things:

First, refine your product to perfection, ensuring it has at least one "scream-worthy" feature.

This "scream-worthy" feature is that "wow" moment when users experience it. Your product might not have many features, but its core functionality must be 10 times better than the competition. It could be lightning-fast speed, a design so beautiful it makes people want to "lick the screen," or an ingenious problem-solving approach that leaves people utterly impressed.

To put it plainly, your product needs to be like a glass of ice water handed to someone dying of thirst in the desert. After the first sip, they will absolutely tell everyone around them, "Go drink! There's water there!" You need to first find those "dying-of-thirst people" and then offer them that "ice water."

Second, create a scenario where users "can't help but want to share."

A great product alone isn't enough; you need to give users a reason and an opportunity to share.

• Result-oriented sharing: Users create something cool with your product, such as a beautiful design, an interesting data analysis report, or a high score in a game. If you provide a convenient "share" or "show off" button, they will naturally be willing to post it on social media.
• Collaboration needs: For tools like Feishu or Notion, if you want to use them with others, you must send them the link. This naturally fosters organic spread.
• Incentive-driven: This is the most direct approach, but also the one that requires the most caution. For example, "Invite a friend, and both receive one month of free membership." This method can be effective, but only if your product is inherently worth paying for. Otherwise, even if it's free, no one will want it, and it will only cheapen your brand.
• Identity and emotional connection: Find the first batch of users who genuinely love your product, bring them together (e.g., by creating a WeChat group), listen carefully to their feedback, and give them a sense of participation and belonging. They will become your most loyal "tap water" because they feel it's "our" product.

To summarize, don't treat users as 'traffic' to be exploited; instead, view them as 'people' to be served. Diligently create a product that brings them immense value and delightful surprises, and then genuinely build relationships with them. When they wholeheartedly endorse you and your product, the 'tap water' will naturally start flowing.