Why was the user transferred from someone else to me?

To make users abandon a long-used competitor and choose you, there's essentially one reason: they are "unhappy" with their current solution, there's a "pain point" that hasn't been addressed, and you happen to be able to solve that pain point.

Few people are willing to spend time and effort switching to something new when they are comfortable with what they're currently using. Therefore, you need to find that "unhappy" spot.

Specifically, it usually comes down to these aspects:

1. Your product is simply better or a better fit.

• Solves a problem others don't: This is the most direct. For example, a user has always wanted an automatic report generation feature, but their current provider doesn't offer it. If your product's main selling point is exactly that, they will naturally come to you. They aren't looking for something "better," but for something that "exists."
• Significantly better experience: A competitor's product might be feature-rich, but it could be very slow, or have an interface as complex as an airplane cockpit, taking ages to learn. Your product might have fewer features, but it's lightning-fast, has a clean interface, is easy to operate, and can be mastered in three minutes. For users who dislike hassle and prioritize efficiency, you are their "savior."

2. Your pricing model is a better fit for them.

• Lower absolute price: This is the simplest and most direct. If you're cheaper and offer similar functionality, you'll definitely attract price-sensitive users.
• More flexible charging methods: This is often more effective than simply lowering prices. For example, a competitor's software might have a one-time fee of tens of thousands, which is a high barrier to entry. If you offer a monthly subscription model for just a few hundred, users are much more willing to try it with little risk. Another example: a competitor charges per user, making it more expensive as a company grows; if you offer a team package with unlimited users, that's very attractive to growing small businesses.

3. Your service makes them feel "valued."

• Fast response speed: Especially in enterprise services, service is crucial. If a client's system breaks down in the middle of the night, they call their old provider, but no one answers for a long time, or they get a chatbot. When they're frantic and find you, and you solve their problem immediately, who will they stick with in the future? People are emotional beings.
• Feeling valued: Large companies often have too many clients and tend to overlook the needs of smaller ones. A client might offer a suggestion and hear nothing back for a year or more. As a startup, you cherish every early client, listen carefully to their requests, and even implement them in the next version. This feeling of "being valued" cannot be bought with money; they will feel like they are growing with you.

4. The user's own situation has changed.

Sometimes it's not that the competitor is bad, but that the user themselves has evolved. For example, they used to be a small workshop, and a simple accounting tool was sufficient. Now they've grown, needing inventory management and multi-store management, and their old tool can no longer meet their needs. At this point, if your product perfectly meets their new demands, you become their best choice.

In summary, don't always aim to create a product that "completely crushes" the competition; that's unrealistic. What you need to do is find a niche "pain point" and then go all out to perfect it. This could be in terms of features, pricing, or service. As long as you are 10 times better than others in one specific area, good enough to make users decide to "go through the trouble" of switching from their old solution, you will win.