What role do the media play in the onset and propagation of financial crises?

Deborah Beckmann
Deborah Beckmann
Professor of economics, researching historical financial events.

Alright, let's talk about this topic.

You can imagine the media as a "giant loudspeaker" in a vast public square. In the context of a financial crisis, this loudspeaker plays a crucial role, but it can do both good and bad.


Role One: The 'Early Warning Sentinel' (Positive Impact)

Before a crisis fully erupts, when its signs are just emerging, some in-depth and responsible financial media act as 'whistleblowers'.

  • Identifying Problems: Like detectives, they investigate abnormal economic phenomena. For instance, before the 2008 financial crisis, some journalists and analysts began to question: "Why are so many people with poor credit able to easily get loans to buy houses? Is there something fishy going on here?"
  • Issuing Warnings: Through their reporting, they inform the public and regulatory bodies about these potential risks, warning everyone that "the wolf is coming, be prepared." If such reporting gains enough attention, it can sometimes even nip a major crisis in the bud.

Role Two: The 'Panic Amplifier' (Negative Impact)

This is one of the most common criticisms leveled against the media during financial crises. Financial markets are largely built on the intangible concept of "confidence." Once confidence collapses, the market truly collapses.

  • Spreading Panic, Triggering Stampedes: To illustrate, if only one person smells smoke in a movie theater, they might quietly leave. But if a loudspeaker suddenly blares, "Fire! Run!", the result will inevitably be everyone rushing desperately towards the exits, causing a stampede, turning a minor issue into a major disaster.
    • In a financial crisis, negative media reports, especially 24-hour rolling headlines like "Stock Market Plunges!" or "Bank X in Crisis!", act like that loudspeaker. They cause extreme panic among all investors (both institutional and retail), leading them to sell off assets at any cost and trigger bank runs, ultimately resulting in a genuine collapse. This is what's known as a "self-fulfilling prophecy."
  • Seeking Attention, Over-sensationalizing: Bad news is more captivating than good news. For ratings and clicks, some media outlets deliberately choose the most pessimistic experts, the most alarming headlines, and the most dramatic visuals. They might not be lying, but through "selective reporting," they amplify the severity of the situation many times over, fanning a small spark into a forest fire.

Role Three: The 'Policy Interpreter' (Neutral or Positive)

Once a crisis erupts, governments and central banks typically intervene to rescue the market, for example, by cutting interest rates, printing money (quantitative easing), and so on. These policies are generally not understood by the average person.

  • Explaining Policies: At this point, the media needs to act as a "translator," explaining in plain language to the public: "The central bank has cut interest rates, which means your mortgage burden might lessen a bit, but the interest on your savings will also decrease."
  • Stabilizing Public Sentiment: A good interpretation can help people understand the government's intentions, restore some confidence, and realize that "someone is handling this," thereby reducing irrational panic behavior. Of course, if the interpretation is skewed, it could also lead to new misunderstandings.

Role Four: The 'Post-Crisis Judge' (Positive Impact)

After a crisis, someone must be held accountable for the immense losses, right?

  • Investigation and Accountability: The media will delve deep into the causes behind the crisis, uncovering whose greed and whose dereliction of duty led to it all. They will expose the misdeeds of Wall Street executives, the shady practices of rating agencies, and the loopholes in regulatory bodies for all to see.
  • Promoting Reform: This public pressure is a significant force in driving financial regulatory reforms, helping to prevent falling into the same trap again in the future.

In summary:

The media in a financial crisis is a double-edged sword. It can be a "watchtower" that issues warnings and stabilizes public sentiment, or it can be a "catalyst" that amplifies panic and accelerates the crisis. In today's social media era, information spreads faster and wider, making this "amplifier" effect even more terrifying. Therefore, as an ordinary person, maintaining a degree of independent thinking and discernment when faced with a deluge of financial news becomes particularly crucial.