B2B Business: Beyond consumer-facing services, what are LY Corporation's plans for enterprise solutions (e.g., LINE Official Account, Ad Technology)?

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Answer Content: Okay, let's talk about LY Corporation's plans in the B2B enterprise services space. This is actually quite a core issue, as it relates to the tech giant's future profitability strategy.

First, let's briefly understand what B2B business is

You can think of it like this:

Business-to-Consumer (B2C): Like a department store selling clothes to you directly.
Business-to-Business (B2B): Like someone selling "cash registers," "membership systems," or "billboards" to that store, helping the store run its business better.

LY Corporation (the merged entity of LINE and Yahoo Japan) doesn't just want to be in the business of selling things directly to consumers (B2C); it also aims to become the super-provider of tools for all businesses.

Core Strategy: Integrating LINE and Yahoo to achieve "1+1 > 2"

Before the merger, LINE had its strengths, and Yahoo Japan had its strong points. Now that they are one company, the primary goal is to integrate these advantages to offer businesses an "all-in-one suite."

LINE's Strengths: Boasts near-universal user coverage in Japan, strong in "communication" and "relationship building." People use LINE for chatting, and its Official Accounts act as a direct VIP channel for businesses to reach users.
Yahoo Japan's Strengths: A legacy portal powerhouse, strong in "search," "e-commerce," and "data." Users search for information, read news, and shop on Yahoo, leaving massive troves of interest-based data.

Therefore, their plans largely revolve around "data integration" and "service interconnection."

Specific Plans: How will LINE Official Accounts and ad tech evolve?

1. Making LINE Official Accounts "smarter" (Super Smart Official Account)

Previously, LINE Official Accounts were like a megaphone for businesses to broadcast coupons or new product announcements. In the future, LY wants to turn them into an "intelligent sales + customer service brain" for companies.

Targeted Messaging, No More Spray-and-Pray: Consider a shoe store's LINE Official Account. Before, it could only send a message like "New sneakers launched!" to all followers. Now, by integrating with Yahoo data, it can do this: send that message only to users who have recently searched for "sneakers" or browsed related products on Yahoo. This significantly reduces perceived spamminess while increasing conversion rates.
Integrating with Corporate Membership Systems (CRM Integration): This allows businesses to connect their own customer membership data (like who are high-value customers, who only bought once) with their LINE Official Account backend. This way, businesses can send exclusive, hidden discounts to "diamond members" via LINE, offering more personalized service.
Seamless Journey from Communication to Purchase: In the future, you might chat with an Official Account on LINE, and it can recommend products based on your preferences. You could then click and complete the payment directly within the chat interface – a completely smooth process without needing to leave the app.

2. Building a "Super Ad Platform" (Unified Ad Platform)

Advertising is one of the most lucrative aspects of B2B. LY aims to integrate LINE and Yahoo's ad systems, allowing advertisers to run campaigns across both platforms from a single place.

Cross-Platform, Precision User Targeting: This is the most powerful feature. Imagine this scenario:
1. You search for "Hokkaido travel" on Yahoo in the morning.
2. At lunch break, you open LINE to read news (LINE NEWS) and see an ad for a hotel in Hokkaido.
3. In the evening, while browsing Yahoo Shopping, you see recommendations for related travel products.
For businesses, this means they can shadow the user ("be like a 'shadow'"), appearing in the most relevant places at the most opportune moments (when users are most likely interested), significantly boosting ad effectiveness. For ordinary users, it feels like the ads "understand me better."
Simplified Ad Buying Process: Previously, businesses had to go to LINE's platform to advertise on LINE and to Yahoo's platform for Yahoo ads. In the future, LY will provide a "unified backend." Businesses can set targeting parameters and budgets here, and the system will automatically optimize, placing ads in the most effective positions across LINE or Yahoo. This is especially convenient for SMEs, drastically reducing the learning curve.
More Comprehensive Performance Measurement: With integrated data, businesses gain clearer visibility into the entire user journey resulting from an ad spend: e.g., the user saw the ad on Yahoo, then added the Official Account on LINE, and finally made a purchase. The entire funnel becomes transparent, helping businesses accurately judge the ROI.

In Summary

Put simply, LY Corporation's B2B strategy aims to leverage its massive post-merger user base and data troves to build an "enterprise service ecosystem."

They want to tell business owners: "Don't go anywhere else – just use our services. We can help you, in the smartest way possible, find your customers on LINE and Yahoo – these two national-level apps – communicate with them, sell to them, and cultivate long-term customer relationships."

This not only allows LY to generate revenue from more businesses but also significantly amplifies its influence over commercial activity in the digital age.