What is the core argument of this book? Please summarize it in one or two sentences.

The core argument of this book is: Technology and globalization are flattening competitive barriers worldwide, enabling individuals and companies, regardless of location, to collaborate and compete on the same "platform".

Put simply, just as business competition used to be like an obstacle race where your origin and country determined your starting point; now, forces such as the internet and outsourcing have leveled the playing field, turning it into a more equitable 100-meter sprint.