投资人能看懂我 PPT 上的架构图吗?

Anthony Smith
Anthony Smith

It's a tough sell, highly unlikely to impress.

Frankly, most investors don't understand, nor are they interested in understanding, a purely technical architecture diagram. If you show them a bunch of AWS icons, Nginx, Redis, Kafka, and similar elements, all they see are meaningless boxes and arrows. What they're thinking is, "Is this guy trying to baffle me with technical complexity?"

From another perspective, what do investors care about? They care about your "business," not your "technical implementation." Their questions are:

  1. How does your business operate? How does user money flow into your pocket? What is your core business process?
  2. Can your system handle growth? If the number of users increases tenfold or a hundredfold, will your system crash? How high are the scaling costs?
  3. Where is your moat? Do you have any particularly strong technical barriers? Is it a unique algorithm, or the ability to process massive amounts of data?
  4. What's your cost structure like? Does this architecture seem particularly expensive to run?

Therefore, you should put away the architecture diagrams meant for engineers and draw a "translated" version specifically for investors. I suggest you do the following:

  • Speak plain language, avoid jargon. Replace "MySQL master-slave replication" with "Core Database (ensuring data security)," "Redis cache cluster" with "High-Speed Cache (supporting millions of concurrent users)," and "Microservices A, B, C" with "User Module," "Order Module," "Payment Module."
  • Start from the business, not the technology. The diagram's focus should be on illustrating the business process. For example, for an e-commerce platform, your diagram should clearly show: 【User】browses 【Products】 via the 【App】, then 【Places an Order】. The system processes it through the 【Order Processing Center】, triggers the 【Payment Process】, and upon success, notifies the 【Warehouse Center】 for shipping. Illustrate this value flow.
  • Highlight strengths, hide details. If you have a particularly impressive "smart recommendation algorithm," frame it on the diagram, enlarge it, and add a note next to it: "Core Advantage: Exclusive algorithm boosting conversion rates by 30%." Whether this algorithm is written in Python or Go, or deployed on how many servers, these details are irrelevant to investors.
  • Be visually concise and clear. Use the fewest boxes and lines to explain things. If one diagram isn't enough, split it into two. One could be a "Business Logic Diagram," and the other a "System Capability Diagram" (e.g., showing high concurrency, high availability).

A piece of advice: You can prepare two versions of your architecture diagram.

  1. Presentation Version (PPT): This is the "translated version" mentioned above, for investors, used to tell a story and build confidence.
  2. Technical Version: The one you currently have. Keep it. If discussions go well and their technical consultants or due diligence team get involved, then you can present it to them.

Remember, in a presentation, the architecture diagram isn't meant to show off how technically brilliant you are, but to prove how reliable your business is. If your diagram can make your grandmother roughly understand what business you're in, then you've got it right.