What key measures has Coca-Cola taken regarding sustainability and environmental protection?

When it comes to Coca-Cola's actions in environmental protection, they have indeed put in a lot of effort, given their large scale and significant social responsibility. Let me break down the main things they are doing, in simple terms:

First, and what everyone is most concerned about, is bottle recycling and packaging.

Coca-Cola has launched a major initiative called "World Without Waste." The goal is quite ambitious, simply put: "collect and recycle the equivalent of every bottle or can we sell." They aim for 100% of their packaging to be collected and recycled by 2030. To achieve this, they are doing several things:

Increased use of recycled materials: Many Coca-Cola bottles you buy today contain a portion of recycled material from old bottles (called rPET). They are working hard to increase this proportion, essentially "circularly reusing" plastic bottles instead of just throwing them away.
"Bottle slimming": They have been researching how to make bottles lighter and use less plastic. You might not have noticed, but today's bottles are significantly lighter than those from a decade or so ago, which saves resources and reduces carbon emissions during transportation.
Supporting recycling systems: It's not enough to just do it themselves; they also invest money and effort globally to support the establishment and improvement of recycling systems, collaborating with communities and recycling companies to make it easier for people to put bottles into the correct recycling bins.

Second is water resource management, which is vital for a beverage company.

Coca-Cola's philosophy is "water replenishment," striving for "water balance." This means that for every amount of water they use in production, they aim to "return" an equivalent amount of water to nature and communities through various means.

Water conservation and purification in factories: They use various technologies in their factories to reduce water consumption during the production process, and all wastewater discharged is rigorously treated and purified, ensuring it doesn't pollute rivers.
Source water protection: They invest in many projects globally. For example, in China, they participate in projects to protect important water sources like the Yangtze and Yellow Rivers, planting trees, improving wetlands, and helping to conserve water. Simply put, wherever they operate and use water, they help improve the local water environment.

Third is addressing climate change and reducing carbon emissions.

This is like "reducing the burden" on our planet.

Green factories: More and more factories are starting to use clean energy sources like solar and wind power instead of traditional coal and electricity.
Energy-efficient coolers: The coolers they place in stores and restaurants are constantly being updated to more energy-efficient models, reducing electricity consumption.
Optimized logistics: They plan transportation routes more efficiently, reducing unnecessary mileage for delivery trucks and thus cutting down on exhaust emissions.

Overall, Coca-Cola is like the biggest kid in the class; their every move attracts attention. The environmental actions they are taking are partly driven by corporate image and social responsibility, and partly because resources are finite, and for long-term development, they must act this way. Of course, significant challenges remain, but it's clear they are continuously investing and striving, and they are moving in the right direction.