Will I feel discouraged if my posts receive no likes?

Christa B.Eng.
Christa B.Eng.
Young tech entrepreneur, recently launched an AI-powered SaaS.

Man, I totally get that feeling. You pour your heart and soul into something, whether it's a new feature or a startup idea, and then you release it, and nobody pays attention. It feels like punching a cotton ball – incredibly disheartening.

Will it make you withdrawn? That depends on how you look at it.

First, you need to understand that likes are the cheapest form of feedback in the world.

They don't mean much. Maybe you posted at the wrong time, maybe your title wasn't catchy enough, or maybe the person scrolling by was busy in the restroom. There are too many random factors behind a "like"; it has no absolute correlation with how good your creation actually is.

When I first started creating things, I was obsessed with this too. I'd post something on social media, then refresh every few minutes to see how many likes I got and who liked it. Later, I realized I was just making myself miserable. Most of the people who like your stuff are friends, showing support, or just acknowledging they've seen it – it's "social currency." But those who don't like it don't necessarily think your work is bad.

For us tech and product people, there are things far more important than "likes":

  1. Is anyone "using" it? Even if it's just one person, not a friend or family member, but they use your product every day – that's worth more than 100 likes. It means you've genuinely solved someone's problem.
  2. Is anyone "criticizing" it? People who criticize you are far more invested than those who just like your post. If they're willing to spend time typing out a rant, it means they've genuinely used and thought deeply about your creation. You'll learn far more from your critics than from your likers. (Of course, mindless trolls don't count.)
  3. Do you still believe in it? What was your original intention for creating this? Was it to solve a problem that genuinely annoyed you? If so, keep going. Your first user is yourself. If you enjoy using it, why worry about others not using it later?

So, don't obsess over like counts. No likes won't make you withdrawn. But if you equate your self-worth with the number of likes, then you're not far from becoming withdrawn.

Change your mindset. Stop waiting for others to like your stuff. Be proactive, go find your target users, even if it's just one or two. Ask them to use it, even "bribe" them with red packets if you have to. Then pester them, ask if they like using it, and what they don't like.

One piece of genuine user feedback is more valuable than ten thousand fleeting likes; it will help you see the right direction and give you real confidence.

Your value is determined by what you create, not by the number of likes. Keep at it, don't stop.