Can I explain what I do in 5 minutes?
Absolutely, and it's incredibly important. This is what we often call an "elevator pitch"—if you meet an important person in an elevator, can you make them understand what you're doing and get them interested in the few tens of seconds it takes to go from the 1st to the 10th floor?
To explain it clearly in 5 minutes, the key isn't "what you did," but "what problem you solved." Don't talk about technical details; no one cares what framework or language you used.
You can try this structure:
Minute 1: Tell a story to draw everyone in. Don't start by saying, "I built an app/website." Instead, talk about a phenomenon you've observed or a pain point.
- "Do you ever find it really troublesome to ask around in various groups every time you want to find people to play basketball or a murder mystery game?"
- "I've noticed that many small business owners spend more time on bookkeeping and inventory than on serving customers."
Start with a scenario everyone can understand, making the audience think, "Oh, yeah, that is a problem."
Minutes 2-3: Present your solution. Now you can introduce your product. Introduce it as a hero, here to solve the problem you just described.
- "So I created a mini-program where you can open it and see who nearby also wants to play, form a team with one click, and all the times and locations are clear."
- "With this tool I built, business owners only need to spend 1 minute each evening scanning barcodes with their phone, and it automatically calculates today's revenue and inventory, much faster than manual bookkeeping."
Here, you can use a simple analogy. For example, "It's like a Didi Chuxing for sports" or "a portable accountant for small business owners."
Minute 4: Showcase your "magic moment". Talk about the most striking feature, the one that makes people think, "Wow, that's amazing!" This is your core advantage.
- "The coolest part is that it can even recommend activities you might like based on your habits, proactively arranging things for you without you having to do anything."
- "And at the end of the month, it automatically generates an analysis report, telling business owners which products sell best and which are most profitable, helping them make smarter purchasing decisions."
Minute 5: Summarize and look to the future. In a sentence or two, summarize what your product is, what value it brings, and briefly mention your next steps.
- "In short, this is a tool that helps you quickly find companions, making your leisure life more interesting. In the future, we hope to add more interest groups."
- "So, this tool helps business owners save time and earn more money. Our next step is to recommend it to more physical stores."
Remember one principle: When speaking to non-experts, don't just "tell," but "show." Draw them into the story you've set, let them feel the "pain," and then show them how "magical" your "cure" is.
Practice a few times with friends or family who are completely non-technical. If they can understand it and their eyes light up, then you've succeeded.