What is the intrinsic connection between these ten "bulldozers"? Do they act independently or mutually reinforce each other?
Okay, let's discuss this fascinating topic.
The "Ten Great Bulldozers" Thomas Friedman outlined in The World Is Flat aren't ten isolated heroes acting alone. They function more like a well-coordinated "dream soccer team" or a seamless set of interlocking strategies.
The core answer is simple: they are inextricably linked, mutually reinforcing, and absolutely not independent forces. Looked at individually, each has limited power; but when combined, they create a synergistic reaction where 1+1 > 2, or even 1+1 > 10.
We can visualize these ten "bulldozers" as different stages of a single major project: "flattening the world."
Stage I: Building Foundations & Utilities (Creating Possibility)
This is like preparing the land and installing utilities before building a house.
- Bulldozer #1: Fall of the Berlin Wall (November 9, 1989)
- This was the "ideological breakthrough". It wasn't just demolishing a wall; it shattered the division between East and West. Imagine suddenly adding billions more people with minds and hands eager to join the global game. This provided massive human resources and markets for future global cooperation.
- Bulldozer #2: Netscape's IPO (August 9, 1995)
- This was the "technological breakthrough" - connecting everyone. If the Wall's fall made people want to connect, the Netscape browser gave them an easy-to-use tool for connection. It made the internet accessible to ordinary people, turning it from a toy for scientists into a universal platform for the world.
See the nuanced relationship: Without the ideological breakthrough, the internet would remain confined within isolated "yards." Without the internet tool, the desire for cooperation lacked efficient means. One provided the "Why," the other the "How."
Stage II: Building the Highways (Establishing Collaboration Pipelines)
With the foundation laid, roads needed to be built for traffic to flow.
- Bulldozer #3: Workflow Software
- This created a "common business language." Think of it as a "universal translator." It allowed different software systems from different companies to "talk" to each other seamlessly – e.g., your company's order system automatically communicating with your supplier's inventory system for ordering and restocking. This made cross-company collaboration as smooth as working within a single firm.
- Bulldozer #4: Open-Sourcing
- This provided "free building materials." Open-source software like Linux and Apache acted like high-quality, free bricks and cement. Anyone could use them, drastically lowering innovation costs. Small companies and even individuals could use world-class software tools to build their websites and systems.
- Bulldozer #7: Supply Chains
- This built the "logistical lifeblood." Exemplified by companies like Walmart, they wove global production, transportation, warehousing, and sales into an extremely efficient chain using information technology. This ensured physical goods could flow as rapidly and cheaply as digital information.
Their relationship: Workflow software was the "software" pipeline, supply chains were the "hardware" (physical) pipeline. Open-sourcing supplied the cheap, effective tools to build these pipelines. Without them, cooperation would remain inefficient and costly.
Stage III: Emergence of New Methods (Hitting the Highway)
With the roads built, countless "vehicles" hit the road, and innovative ways of operating flourished.
- Bulldozer #5: Outsourcing
- Bulldozer #6: Offshoring
- Bulldozer #8: Insourcing
These three can be viewed together; they represent new business models enabled by the earlier "pipelines."
- Outsourcing: Enabled by seamless "software pipelines" (workflow software), a US company could hand its customer service or accounting work to an Indian firm, because communication and data transfer faced no barriers.
- Offshoring: Enabled by efficient "hardware pipelines" (supply chains), a company could move its entire factory to China or Vietnam, confident its products could easily reach global markets.
- Insourcing: An even more interesting model. Companies like UPS didn't just deliver packages; they sent personnel into clients' companies to manage entire logistics or repair departments, effectively "implanting" their efficient supply chain internally.
These three methods simply weren't possible without the preceding infrastructure.
Stage IV: Empowerment & Acceleration (Adding Turbochargers)
The previous transformations primarily operated at the corporate level. The final two bulldozers empowered individuals.
- Bulldozer #9: In-forming (Information Search)
- This "networked" the individual mind. Search engines, epitomized by Google, gave an individual access to the resources of a vast library. Finding information, collaborators, or learning new skills became almost universally accessible online. This dramatically narrowed the information gap between individuals and large institutions.
- Bulldozer #10: The Steroids
- This is the ultimate "accelerator." Not a single technology, but a cluster (e.g., wireless, smartphones, VoIP). Their impact was to make everything enabled by the previous nine bulldozers "mobile, personal, and real-time."
Their relationship: In-forming gives you the power; the Steroids make that power accessible anytime, anywhere. You can collaborate on outsourcing from a cafe or manage your global supply chain while traveling.
To Sum Up
Therefore, these Ten Bulldozers aren't ten independent entities standing side-by-side. They represent a carefully choreographed, interconnected domino fall.
- The ideological and technological breakthroughs were the first dominoes.
- These knocked over the dominoes enabling streamlined business processes and logistics systems.
- These, in turn, enabled the new business models of outsourcing, offshoring, and insourcing.
- Finally, individual empowerment and mobile technology brought everything to a climax, maximizing its impact.
Essentially, each bulldozer paved the way for the next, and each subsequent bulldozer amplified the power of its predecessors. Together, they wove a new, flat global network for competition and collaboration. This interconnectedness and interdependence are their core intrinsic relationship.