Localization

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Globalization and Localization: As Blue Bottle Coffee expands into markets like Japan, South Korea, and China, how does it balance its unified global brand standards with adaptations to local culture? (e.g., its store in a century-old machiya in Kyoto)
Updated At
8/18/2025
1
Answer
How is the concept of "Glocalization" reflected in the book?
Updated At
8/18/2025