Platform Strategy

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Questions for Platform Strategy (4)
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In the social and content sectors, how can companies address the erosion of user screen time by the rise of short-form video platforms like TikTok?
Updated At
8/17/2025
1
Answer
For a platform, should the focus be on optimizing 'head' conversion rates or 'tail' discoverability? How to make this decision?
Updated At
8/17/2025
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Does the Douyin/TikTok algorithm tend to create viral hits, or does it also foster a healthy long-tail content ecosystem?
Updated At
8/17/2025
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How can platforms balance the recommendation of 'head' popular products with the exposure of 'long tail' products?
Updated At
8/17/2025