Product Strategy

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Questions for Product Strategy (2)
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How to predict if a "long-tail" product has the potential to become a future "hit" product?
Updated At
8/18/2025
1
Answer
On the positioning of retail products: With the rise of the at-home coffee market, how does Blue Bottle Coffee view its retail products like Craft Instant Coffee and canned cold brew? Are they a supplement to the core café experience, or an independent engine for future growth?
Updated At
8/18/2025