Whisky

Okay, let me break this down for you, trying to explain it like we're just chatting. Simply put, if we only compare "tariffs," then the tariff on whiskey is much lower than on sake.

Hello, talking about the export market for Japanese whisky is quite an interesting topic. While people used to primarily associate whisky with Scotland, Japanese whisky has now become a globally sough...

Ah, this is an excellent question! Many people have this doubt because the situation with Japanese whisky is indeed a bit special. Simply put: It didn't exist before, but it does now.

Haha, that's an excellent question! When I first started drinking Japanese whisky, like many others, I was completely confused by this issue and ended up wasting quite a bit of money.

Okay, let's talk about this. Before 2021, the Japanese whisky market was a bit like the "Wild West" – quite chaotic. Why do I say that? Because at the time, there were no clear legal definitions for "...

Ah, you've hit on a very interesting and somewhat chaotic phenomenon in the Japanese whisky world from a few years back. I'll try to explain it in plain language.

This is an excellent question! Many people find Japanese whisky bottles beautiful but can't quite articulate why. In fact, there's a complete aesthetic logic behind it, and I'll try to explain it in s...

Alright, let me tell you about this. In Japan, gifting whiskey isn't as simple as just bringing a bottle; there are many subtleties and cultural meanings behind it.

That's a fascinating question. Connecting Japanese whisky with "Wabi-Sabi" isn't about it having a specific "Wabi-Sabi taste," but rather about describing a feeling and a philosophy.

Ah, speaking of the drama "Massan," it was truly a phenomenal example. But first, a small correction: it was actually an NHK morning drama (Asadora), not a Taiga drama.

When it comes to this, there's a lot to talk about. This matter can be viewed on two levels: one is what new things it directly brought to cocktail menus, and the other is the 'spirit' behind it, whic...

That's an interesting question. Let me tell you my understanding; don't overthink it. It's actually a bit like the dining and drinking culture in China, but with some differences.

Haha, that's a great question! The popularity of Highball in Japan is nothing short of a textbook 'old wine in new bottles' marketing miracle, coupled with its inherent appeal that perfectly aligns wi...

Let's put it this way: if you walk into a Japanese izakaya today and see "Highball" (ハイボール) made with whisky on the menu alongside beer and sake, don't be surprised.

Hey, talking about Hibiki, that's a truly fascinating topic. Its "musical harmony" isn't just an empty phrase; it's a tangible sensation you can genuinely taste in the whisky.

Hey, that's a great question! There are reasons behind this, stemming from both the characteristics of whisky itself and certain cultural and historical factors.

Hey, that's a great question, and it's something many newcomers to whiskey are curious about. It's not as mysterious as it seems; I'll explain it with a simple analogy.

Ah, this is an interesting question; blind tasting indeed reveals many fascinating nuances. To me, they're like two people with distinct personalities; once you get to know them, you can tell them apa...

Ah, that's an excellent question, and one that many newcomers to whisky often ask. Personally, I believe Japanese whisky is frequently recommended to beginners for a few key reasons.

Ha, that's an excellent question! Many people are captivated by the delicate floral and fruity notes in Japanese whisky. In reality, it's not just about one single step; it's more like a combination p...