Communication Studies

Okay, this is an interesting question. We use emojis and memes every day, but rarely stop to think about what they actually change. As someone who spends a lot of time "navigating" various chat apps, ...

Okay, let's talk about P.U.A. Don't overcomplicate it; many of these tactics might be encountered in everyday life, but P.U.A. systematizes and weaponizes them. Part 1: The P.U.A.

Hello there! You've hit the nail on the head with this question—it's definitely one of those "socially awkward moments" everyone experiences. Let's dive into what really happens during those few secon...

Ha, that's such a great question—it's practically the "ultimate test" in our daily social interactions. I've thought about this quite a bit myself and realized there's actually some nuance to it.

Okay, that's a really great question. Let's dive right into this topic. How Trustworthy Are Influencer Food Review Videos? Genuine Experience Sharing or Paid Ads? Hey there.

Okay, let's talk about this topic. In my view, a "negative review" for a brand is both a crisis and an opportunity. It's like a mirror. While the reflection might not be flattering, even a bit painful...

Okay, no problem. Talking about this topic, I totally get it. Every time I see those awkward ads, I feel like sending hate mail to the scriptwriters.

Hey there, friend! That's a really great question. You've probably come across some ads online that made you frown and think, "What were they thinking?", right? Well, actually, a lot of the time, this...

Okay, let's talk about this topic. Imagine a new viral ramen shop opens near your home, selling only 50 bowls a day. If you're late, you miss out.

Hey, that's a great question! There's actually a fascinating process behind this. Think of it this way: a brand's logo is like a person's name.

Hey, Let's Talk About Why We're Always "Planting Trees and Raising Chickens" in Apps? Ah, this question hits right where it lives! As someone who once stayed up late every night stealing energy and wa...

Okay, this is a fascinating question. In our current era of information overload, learning to identify native advertising (soft articles) is practically an essential survival skill.

Okay, this is a really interesting question, and it actually touches on something relevant to everyone's life. I'll share my thoughts as if we're just having a conversation.

Hey there, friend, that's a really great question and it speaks to what many people wonder. Why are people willing to pay over thirty yuan for a cup of coffee at Starbucks when its actual cost might n...

Okay, no problem! Let's chat about "planting the seed" and "pulling the weed" in plain language. From "Planting the Seed" to "Pulling the Weed": An Itchy-Fingered Consumer Journey Hey there! Ever fee...

Okay, this is a really interesting question, and it's something many people experience. Let me break down why we get so easily "hooked" and end up impulse buying in live-streaming sales rooms, especia...

Haha, you've hit the nail on the head with this question. The "Brain Platinum" (Nao Bai Jin) ad is practically a shared memory for our generation—annoying yet addictive, right? The success of this typ...

Hello, that's an excellent question—it actually touches on the core secret of luxury marketing. Let me break it down for you in plain language.

Okay, let's talk about this very interesting topic. Can the Emergence of Fact-Checking Organizations Really Curb the Spread of Fake News? That's an excellent and very realistic question.

Okay, this question is actually quite interesting; it's like asking "which came first, the chicken or the egg?" The answer is: These two factors collude and co-create the outcome; neither can exist wi...