Regarding 'The Next Cup' innovation: Beyond its core coffee offerings, does Blue Bottle plan to explore more non-coffee beverage innovations, or make bolder attempts at coffee and food pairings?

Exploration of Non-Coffee Beverages

Blue Bottle Coffee is actively expanding its non-coffee beverage options to enhance menu diversity. For example, it has introduced matcha lattes, cold brew tea, hot chocolate, and plant-based beverages (such as oat milk lattes). Plans include ongoing innovation based on seasonality and regional preferences, such as introducing more herbal teas or functional drinks.

Innovation in Coffee and Food Pairings

In food pairings, Blue Bottle Coffee is undertaking bold experiments, emphasizing the complementary experience of coffee and food. It has launched seasonal menus (e.g., pastries in collaboration with local bakers) and explored thematic pairings (such as coffee with savory snacks). Future initiatives may deepen cross-category collaborations, such as creative integrations of coffee with desserts or light meals.