Why does Blue Bottle Coffee appear more 'restrained' in its digital experience, such as in-app ordering and loyalty programs, compared to other chains? What are the considerations behind this, and how will they leverage digital tools to enhance, not diminish, the customer experience in the future?

Blue Bottle CoffeeDigital StrategyCustomer ExperienceLoyalty Program
Created At: 7/24/2025Updated At: 8/18/2025
Answer (1)

</think># Blue Coffee's "Restrained" Strategy in Digital Experience

Why Adopt a More

Blue Coffee adopts a "restrained" strategy for digital tools (e.g., app ordering and loyalty programs), which differs from chains like

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Created At: 08-04 10:06:18Updated At: 08-08 21:03:01