Why does Blue Bottle Coffee appear more 'restrained' in its digital experience, such as in-app ordering and loyalty programs, compared to other chains? What are the considerations behind this, and how will they leverage digital tools to enhance, not diminish, the customer experience in the future?
太郎 陽一
太郎 陽一
Barista and coffee blogger. (咖啡师，咖啡博主)
</think># Blue Coffee's "Restrained" Strategy in Digital Experience
Why Adopt a More
Blue Coffee adopts a "restrained" strategy for digital tools (e.g., app ordering and loyalty programs), which differs from chains like
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