Do 'matcha-flavored' snacks from the supermarket actually contain real matcha?

Do "Matcha-Flavored" Snacks in Supermarkets Actually Contain Matcha?

Not necessarily. Many snacks labeled as "matcha-flavored" may not contain real matcha but instead use green tea powder, artificial flavors, or other additives to simulate the taste of matcha. This depends on the specific product's ingredients and brand.

Reasons:

• Cost factors: Authentic matcha (made from specific green tea varieties finely ground) is expensive. To reduce costs, manufacturers often substitute it with regular green tea powder or synthetic flavorings.
• Flavor control: Artificial flavors provide more consistent taste profiles, avoiding flavor inconsistencies due to variations in tea batches.
• Shelf-life considerations: Additives help extend the snack’s shelf life, while pure matcha is prone to oxidation and discoloration.

How to Verify Matcha Content?

• Check the ingredient list: Look for "ingredients" or "composition" on the packaging. If "matcha" is listed, it typically indicates genuine matcha; terms like "green tea powder," "matcha flavoring," "edible flavorings," or "artificial flavors" suggest simulated taste.
• Note the proportion: Even if matcha is included, its percentage may be low (e.g., less than 1%), affecting flavor authenticity.
• Certification labels: Some premium products specify origins like "Uji matcha," enhancing credibility.

Recommendations:

To ensure quality, prioritize brands with transparent ingredients or consider homemade matcha snacks. Among common supermarket "matcha-flavored" products (e.g., biscuits, chocolate, ice cream), approximately over 70% rely on flavorings—consumers should exercise caution when selecting.