Case Studies

This is actually quite interesting. We can imagine it as how a particularly wealthy and far-sighted family manages its finances and raises its children.

Let's put it this way: you can imagine this whole situation as a steamed bun shop run by a skilled artisan. Initially, this artisan was exceptionally skilled.

Speaking of Google's early story, it's truly one of the "bibles" in the startup world. Many people think they were just lucky, catching the internet wave, but if you dig deeper, you'll find it's full ...

It's quite interesting to talk about this; Google's global expansion journey can be described as a textbook case, but it's also fraught with many challenges.

It can be said that Google's corporate culture is not merely the icing on the cake for its current success, but rather its core foundation and engine.

Alright, let's talk about Sundar Pichai. His story is quite interesting; unlike many tech giants whose careers are full of drama, his journey is more like a steady ascent of a brilliant academic and a...

从Google这些看起来很失败的项目里，我们普通人或者想做点事的人能学到的东西其实特别实在，基本可以归结为几点大白话： 技术再牛，也得解决一个真实存在的问题。 Google Glass就是最好的例子。这东西刚出来的时候，所有人都觉得“哇，太酷了，未来科技！”但冷静下来想一想：我戴上它，到底能干嘛？它解决了我的什么痛点？是看导航方便了一点，还是拍照快了一点？为了这点“方便”，我得花一大笔钱，还得...

You can imagine X as a super-secret "future lab" or "moonshot factory" within Google (now its parent company, Alphabet). The goal of this department isn't to simply optimize Google Search or add a sma...

This is quite interesting; Google's approach back then truly bewildered those in suits on Wall Street. To understand what made Google special, one must first know how typical companies go public.

Speaking of Susan Wojcicki, her journey with Google famously began in her own garage. When Google's founders, Larry Page and Sergey Brin, were still relatively unknown students, they rented her garage...

To put it simply, this is an amplified version of the story of a "country boy coming to the city, first finding a good job, then buying a house and a car, and finally investing and building a business...

Alright, to explain this clearly, we need to rewind a decade or so and imagine the world at that time. Simply put, these two acquisitions were about "buying the future" and "buying the market.

The origin and achievements of this "20% time" policy are quite interesting. It wasn't something a senior executive came up with on a whim; rather, it was more like a culture that existed from the com...

Yes, Gmail indeed started as an internal Google project, and its origin story is quite legendary, full of the free-spirited, innovative engineering culture characteristic of early Google.

Okay, let me tell you about this. Imagine the entire internet as a vast network of academic paper citations. How does PageRank work? Core Idea: Voting If webpage A links to webpage B, it's like webp...

Ah, speaking of "Don't be evil," this can be said to be the most core and legendary part of Google's early culture. The birth of this slogan was actually quite grassroots.

This is quite an interesting story, a classic in the history of Silicon Valley. Google's first truly significant funding came from Andy Bechtolsheim, one of the co-founders of Sun Microsystems, who wa...

Simply put, Google's biggest challenge in its early days was: having the best technology, but not knowing how to make money. Think about it, Larry Page and Sergey Brin, the two founders, were initiall...

Google's original name was actually Backrub, which literally translates to "back massage" in Chinese. It sounds a bit odd, doesn't it? But it actually had a profound meaning.

The two founders of Google are Larry Page and Sergey Brin. Their story is quite interesting, almost like something out of a movie. They met in 1995 at Stanford University.