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Questions for Customer Experience (2)
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The Evolution of Blue Bottle's 'No Wi-Fi' Policy: How has the initial strategy evolved in today's hyper-connected era, and does this reflect a shift in the brand's understanding of 'connection' beyond person-to-person interaction?
Updated At
8/18/2025
1
Answer
Why does Blue Bottle Coffee appear more 'restrained' in its digital experience, such as in-app ordering and loyalty programs, compared to other chains? What are the considerations behind this, and how will they leverage digital tools to enhance, not diminish, the customer experience in the future?
Updated At
8/18/2025