Consumer Behavior

This is quite an interesting story, a classic blunder in business history. In short, in 1985, The Coca-Cola Company decided to change its classic formula, which had been sold for nearly 100 years, and...

Hello, that’s a particularly great question because it hits close to home for many people. Why is it that whenever someone mentions "superfoods," our minds immediately conjure up "prestigious"-soundin...

Hey, you've hit the nail on the head with this question. Many of my friends also wrestle with this. Every time I walk through a supermarket and see those beautifully packaged, expensive "superfoods," ...

Hey, the question you raised is genuinely fascinating, and personally, I believe the answer is a definite yes: **Consuming long-tail products has indeed increasingly become a form of new identity and ...

No problem, this is a fascinating topic. In fact, every time we search online, we're putting the "Long Tail Theory" into practice in our daily lives. Let me use a shopping mall analogy to explain.

Okay, let's talk about this. Imagine walking into a huge bookstore, like Eslite or Sisyphe. Most people head straight for the bestseller section, grabbing the books displayed in the most prominent spo...

Okay, this question is really interesting. In fact, we do this unconsciously every day. Let me share my understanding with you. How Do We Dig for Hidden Gems in the Vast "Tail" Content? First, we need...

Okay, this is a really interesting question; it hits right at the core of our digital lives today. I’ll try to explain my thoughts in plain language.

Sure, let's talk about this. It's a problem many of us encounter in our daily lives. Do We Really Get "Choice Paralysis" When Faced with Massive Options? The answer: Yes, and it's extremely common.

Okay, no problem. Let's have a straightforward chat about this. Recommendation Algorithms: The "Golden Key" for Unearthing "Hidden Gems" Imagine how we used to find movies or music before recommendat...

Hey there! Great question – I could see how these concepts might seem tangled at first, but let's break them down with a real-world example. No jargon, just everyday stuff.

Hey, that's an interesting question you've got there. I've been drinking Bordeaux wines for a few years now, and I've noticed many people put too much faith in the 1855 Classification, which has led t...

Hey there, friend! That's a really great question. You've probably come across some ads online that made you frown and think, "What were they thinking?", right? Well, actually, a lot of the time, this...

Hey, Let's Talk About Why We're Always "Planting Trees and Raising Chickens" in Apps? Ah, this question hits right where it lives! As someone who once stayed up late every night stealing energy and wa...

Okay, this is a fascinating question. In our current era of information overload, learning to identify native advertising (soft articles) is practically an essential survival skill.

Okay, no problem! Let's chat about "planting the seed" and "pulling the weed" in plain language. From "Planting the Seed" to "Pulling the Weed": An Itchy-Fingered Consumer Journey Hey there! Ever fee...

Okay, this is a really interesting question, and it's something many people experience. Let me break down why we get so easily "hooked" and end up impulse buying in live-streaming sales rooms, especia...

Haha, you've hit the nail on the head with this question. The "Brain Platinum" (Nao Bai Jin) ad is practically a shared memory for our generation—annoying yet addictive, right? The success of this typ...

Methods to Assess Consumer Acceptance of Matcha New Products Evaluating consumer acceptance of matcha new products requires integrating market research, product testing, and consumer behavior analysis...