What innovative products has Coca-Cola introduced in recent years to respond to health trends?

Hey, speaking of Coca-Cola's changes in recent years, there have been quite a few. To keep up with the growing health consciousness, they've truly put in a lot of effort and are no longer solely focused on traditional sodas.

In short, their actions can be divided into several main categories:

1. More thorough 'subtraction': This is the most direct approach: reducing sugar content. You're surely familiar with "Coca-Cola Zero Sugar" and "Diet Coke," but in recent years, they've expanded this concept even further. For instance, they've launched more flavors of sugar-free sodas (like sugar-free vanilla and cherry), giving those who prefer sugar-free options more choices. They've also introduced many smaller-sized products, allowing you to satisfy your craving without drinking too much, thus controlling your intake.

2. Innovative 'additions': Simply reducing sugar wasn't enough; they also started "adding ingredients" to their beverages, incorporating healthy elements. The most typical example is "Coca-Cola Plus," previously launched in the Japanese market, touted as "fat-reducing Coke." It actually contains dietary fiber, which helps reduce fat intake and absorption – sounds quite appealing, doesn't it? Although the taste differs slightly from regular Coke, the concept itself is a major innovation.

3. Stepping outside the 'soda' box: This is their biggest transformation. Coca-Cola is now striving to become a "total beverage company" rather than just a soda company. Take a look:

• Coffee and Tea: They acquired the global coffee chain COSTA and quickly launched COSTA ready-to-drink coffees. Additionally, sugar-free tea beverages like "Chun Cha She" are also selling very well.
• Plant-based Beverages: To cater to the trends of vegetarianism and lactose intolerance, they've heavily invested in plant-based milks, coconut water, and similar products.
• Functional Beverages: Besides traditional sports drinks, they've also launched juice teas like "Yo! Tea," emphasizing low sugar and real fruit juice.
• Alcoholic Beverages: This might be their most surprising move. In markets like the US, they introduced "Topo Chico" Hard Seltzer, which is alcoholic sparkling water with a low alcohol content and low calories, proving very popular among young people.

So, overall, Coca-Cola today is like a giant beverage supermarket. Whether you want something sugar-free, fiber-enhanced, an energizing coffee, a healthy plant-based milk, or even a slightly alcoholic drink, they can provide almost anything. The core idea is: if you don't want high-sugar soda anymore, no problem, I'll always have a healthy drink option for you.